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Privacy Policy




For the purposes of the Data Protection Act 1998 (the “Act”), the data controller is A.B. Walker registered in England and Wales under company number 00520298 with its registered office at 36 Eldon Road, Reading, Berks, RG1 4DL (“we”, “us” or “our”).

The domain name (the “Site”) is a website operated by us.


This policy (together with our Terms of Service and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us and solely by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By using the Site and any services we offer via the Site, you agree to be bound by this Policy in respect of information collected about you via the Site.

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy and cookies policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


We retain certain information when you visit our Site and recognise the importance of keeping that information secure and letting you know what we will do with it.

3.1 We may collect and process the following data about you:

3.1.1 Information Provided by You

(a) by filling in forms on our Site or by corresponding with us by phone, email or otherwise; or

(b) by registering to use the Site, subscribing to our service, registering an interest for further services, search for a product, content or services, enter into a competition, promotion, survey or optional research surveys, and when you report a problem with the Site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph.

3.1.2 Information We Collect Any data inputted by you and other data including but not limited to:

(a) technical information, including the internet protocol (IP) address used to connect your computer to the internet, name, address and other content details, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

(b) information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time), products or content you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number or email address used to contact our customer service team.

3.1.3 Information Received from other Sources including but not limited to:

(a) information about you if you use any of the other websites we operate or the other services we provide; and

(b) information from third parties we work closely with (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers and credit reference agencies).

The information provided by you, the information we collect and the information we receive from third parties will be combined and used for the purposes set out in paragraph 4.1.


4.1 We will use the information you provide to us in the following ways:

4.1.1 Carry out our obligations arising from any contracts entered into between you and us to provide you with the information, products and services that you request from us;

4.1.2 to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

4.1.3 to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;

4.1.4 notify you about changes to our services;

4.1.5 to ensure that content from our Site is presented to you in the most effective manner for you and your computer or device;

4.1.6 to administer the Site and for internal operations, including troubleshooting, research and survey purposes;

4.1.7 to carry out marketing analysis and make general improvements to the Site;

4.1.8 to contact the winners of our competitions and to help us plan other promotional activity; and

4.1.9 to send you information we think you might find useful or which you have requested from us, including information about our products and services or those of carefully selected third parties provided you have indicated that you are happy to be contacted for these purposes.

4.2 You can ask us not to contact you with information regarding our products and services or those of third parties, or share your information with third parties’ either at the point such information is collected on the Site (by checking or unchecking the relevant box as directed) or, if you do not wish us to continue to use your information in this way, by following the unsubscribe instructions on any communications sent to you. You can also exercise this right at any time by contacting us using the contact details in paragraph 11 of this Policy.

4.3 All of our information will remain confidential and anonymous. No personal information will be traded, sold or provided to third party organisations/companies without your explicit permission except to the extent required to provide our services on the Site.


5.1 The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of our services, hosting the Site, the processing of your payment

details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

5.2 All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted.

5.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


6.1 We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and any of its direct or indirect subsidiaries.

6.2 We may disclose your personal information to third parties such as:

6.2.1 Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.

6.2.2 Analytics and search engine providers that assist us in the improvement and optimisation of our Site.

6.2.3 Any seller to us or buyer from us of any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

6.2.4 Anyone we are under a duty to disclose or share your personal data with in order to comply with any legal obligation, our suppliers, our advisors, law enforcement agencies or others who may need access to your information. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

6.3 We may also disclose your next of kin details to your nominated charity (if any) to facilitate donations.


7.1 You have the right to ask us not to process your personal data for direct marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at We may still use your data for configuring the services and appropriate advertisements visible to you on the Site.


8.1 You have the right to access information held about you at any time. Your right of access your information can be exercised in accordance with the Act. We reserve the right to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you.


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. We use cookies on our Site to tailor our operations to your needs, likes and dislikes, by gathering and remembering information about your preferences.

This helps us to provide you with a better experience when you browse the Site and also allows us to improve the Site. For detailed information on the cookies we use and the purposes for which we use them carefully read the below information.


9.1.1 We may collect information about your computer or other electronic device, including, where available, your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual and we will not collect personal information in this way.

9.1.2 We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised service. They enable us to:

(a) estimate our audience size and usage pattern;

(b) store information about your preferences, and so allow us to customise our Site according to your individual interests;

(c) speed up your searches; and

(d) recognise you when you return to our Site.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name



The association with your shopping cart


Stores the category info on the page, that allows to display pages more quickly


The items that you have in the Compare Products list



Your preferred currency


An encrypted version of your customer id with the store


An indicator if you are currently logged into the store


An encrypted version of the customer group you belong to


Stores the Customer Segment ID


A flag, which indicates whether caching is disabled or not


You session ID on the server


Allows guests to edit their orders


The last category you visited


The most recent product you have viewed


Indicates whether a new message has been received


Indicates whether it is allowed to use cache


A link to information about your cart and viewing history if you have asked the site.


The ID of any polls you have recently voted in


Information on what polls you have voted on.


The items that you have recently compared


Information on products you have emailed to friends


The store view or language you have selected


Indicates whether a customer allowed to use cookies


The products that you have recently viewed


An encrypted list of products added to your Wishlist


The number of items in your Wishlist.

9.2 Managing your cookies

9.2.1 You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.

9.2.2 To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or


10.1 Any changes we may make to this Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. However, we advise that you check this page regularly to keep up to date with any necessary changes.


11.1 Questions, comments and requests regarding this Policy are welcomed and should be addressed to or to A.B. Walker, Head Office, 36 Eldon Road, Reading, Berks, RG1 4DL.

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